International Marketing

1 Table of Content 1- bunk analysis I- embellish analysis .p 3 1-History of the co. and patience..p3 2-Uncontralable Domestic Factors....p4 II-Product analysisp7 A) advert the product 1-History of the stigmatize 2-Taste indite B) Products of the co...p8 C) B C G Matrix masking...p9 III-Consumer analysis (segmentation)..p10 A) Market cleavage..p11 -Demographic -Geographic -Psychographic -Behavioral B) Needs of target foodstuff.p11 C) Differentiationp11 D) DNA positioningp12 E) Distribution overviewp14 IV-Competitive analysis ( rewards and disadvantages of competitors)p15 V-SWOT compend..p 18 2- Foreign Market analysis.p23 A. Political/Legal forces..p24 B. geographics and History.p25 C. Economic forces.p26 D. ethnical forcesp27 E. Competitive forces..p30 2 3- Mode of presentation p30.

4- How Different Political, Economic, and wakeless issues can impact the chosen governance p31 5- The appropriate system for gaining a sustainable competitive advantage.p32 6- 6-The AdvertisingCampaign:.p33 7- References..p34 3 1- Situation analysis I- friendship analysis (history, mission, vision) 1-History of the company and the Industry: Al Ahram Beverages Company (ABC) was founded in Egypt in 1897 under the name ?Crown Brewery? which tail end was changed to Pyramids Brewery then to Al Ahram Beverages Company. When the company was first founded in Alexandria (Egypt) it was registered in the Kingdom of Belgium which at that time was producing a famous beer score called Stella Artois Beer. In 1946 The Crown Brewery entered into a Dutch agreement to curb the...If you w ant to get a full essay, order it on our web! site: BestEssayCheap.com

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